Private Label & Co-Manufacturing

Built for Brands That Care About What Goes Into the Bag

At Wet Noses, we don’t just make products - we help brands bring real food standards to pets.

For over 25 years, we’ve partnered with leading retailers, emerging brands, and innovators to create high-quality, human grade pet products at scale.

From concept to commercialization, our in-house team and certified bakery are built to support private label and co-manufacturing programs of all sizes.

Why Partner with Wet Noses?

Human Grade, Always

We operate a USDA-certified, human grade bakery — Every product is made to the same standards we hold our own brand to.

Proven at Scale

Our manufacturing capabilities are built to support growing demand - with the infrastructure, processes, and experience needed to deliver consistent quality as programs expand.

End-to-End Capabilities

From formulation and shaping to baking, packaging, and fulfillment - it all happens under one roof.

Real Food Focus

We specialize in oven-baked products made with real ingredients consumers recognize and trust.

Our Capabilities

Product Formats
  • Oven-baked treats (soft & chewy + crunchy)
  • Large format crunchy treats
  • Training-size treats
  • Oven-baked dog food & toppers
  • Custom shapes and sizes (including toy-compatible formats)
Formulation & Ingredients
  • Animal protein-first recipes
  • Human grade ingredients
  • Organic and non-organic options
  • Grain-free and traditional formulas
  • Functional ingredients (bone broth, fruits, vegetables, botanicals)

Our formulation team works collaboratively - whether you’re building from scratch or adapting an existing recipe.

Manufacturing & Quality
  • USDA-certified human grade facility
  • SQF Certified
  • Multiple baking lines and formats
  • Strict quality assurance and food safety protocols
  • Made in Seattle, Washington

This is real manufacturing. Not outsourcing, not hand-offs, not shortcuts.

Packaging Options
  • Resealable stand-up pouches (SURPs)
  • Bag in a box
  • Multi-packs & bulk formats
  • Retail-ready packaging
  • Club and wholesale-friendly configurations
  • Support with packaging transitions and optimization
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Who We Work With
  • National & regional retailers
  • Club & mass channels
  • DTC and omnichannel brands
  • Private label programs
  • Innovation-led startups

Whether you’re launching your first SKU or expanding an existing line, we meet you where you are.

Our Approach

We believe the best partnerships are collaborative. That means:

  • Transparent timelines & MOQs
  • Honest feedback on feasibility and scale
  • Flexible development paths
  • A long-term mindset, not one-off production

Your brand vision stays front and center -we’re here to help bring it to life.

Let’s Build Something Better

If you’re looking for a manufacturing partner that understands real food, quality, and growth - we’d love to connect.

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